Street interview ads in Los Angeles
We film in Los Angeles as well as the UK. Same format, same approach, different pavement and better light.
/ Where we film
High footfall streets, on purpose.
- Third Street Promenade and the Santa Monica blocks around it, for footfall and sun almost every day of the year.
- Melrose and the surrounding shopping streets, for a crowd that suits product brands.
- Venice and Abbot Kinney, for a looser, walk up point of view style.
/ Why Los Angeles
Enough strangers, in one day.
Reliable weather means a filming day rarely gets lost, and daylight holds long enough to shoot more concepts than a winter day in the UK allows.
It also puts the ads in front of a US audience with a US voice on camera, which matters when the spend is running in the US.
/ How a filming day runs
One day, a library of ads.
Concepts first
The questions and angles are written before the crew arrives in Los Angeles, so filming time goes on strangers, not on deciding what to ask.
Casting on the street
A human crew approaches people on the day. Everyone on camera signs a release, with paid usage rights across Meta, TikTok, YouTube and other platforms.
Filming and editing
Each concept is filmed with different people, then cut into hook variations. One shoot day produces 20 to 40 ad variants.
/ Filmed here
Real work, real accounts.
We have filmed in Los Angeles for Real Mad Honey and for Scribe. Both clips are in the selected work on the homepage, and the Real Mad Honey account is published in full on the proof page.
Every figure we quote comes from a client ad account, with the screenshots to match. See the proof page. For the format itself, read street interview ads.
We recommend the right scope on the call and send a tailored proposal.
/ Questions
Los Angeles questions
- Do you film in Los Angeles yourselves?
- Yes. A Stradvert crew films on the street in Los Angeles. There is no outsourcing to freelancers we have never met, and no stock footage.
- How many ads come out of one filming day?
- One shoot day produces 20 to 40 ad variants. Different people, different hooks, different openings, so there is a batch to test rather than a single video to hope for.
- Are the people in the ads real strangers?
- Yes. Everyone on camera is a member of the public approached on the day, and everyone signs a release with paid usage rights.
- How do I know the format works?
- We publish client ad account data, with screenshots, on our proof page. Spend, revenue and purchases straight from the accounts.