Twelve ads from one hour of filming, and the dashboard behind the five that survived. Published with client permission.
Case 03. Pulse of Potential, wellness
Twelve ads filmed in an hour. Five survived and took the spend.
€53,112
Spend on the surviving group
2.84
Return reported on that group
5 of 12
Ads still running from the shoot
Meta Ads Manager, Pulse of Potential account. Exact spend: €53,112.46 against the grouping labelled "5 ads" in the screenshot below. Published with client permission from Maria.
Pulse of Potential is a wellness brand, and this is the smallest production window of the three accounts on this page: one hour of filming in Manchester, against a full shoot day for Real Mad Honey and DOT Trading. The figures here are read directly from Meta Ads Manager on the client's own account, published with permission given by Maria on the client's behalf. We do not have a quote from Maria to publish here, only her permission to show the account's figures, and we are not going to invent one.
/ Ryan walks through this shoot
What happened
One hour of filming in Manchester produced twelve ads. Seven were switched off. The five that survived are the grouping shown in the dashboard, carrying €53,112.46 of spend at a 2.84 reported return. That is how the format is bought: a batch of chances, not one certain winner.
Twelve ads from one hour is the extreme end of the batch approach we use across all three accounts on this page: film once, cut many variants, then let the account's own performance data decide which ones keep running. Here, five of twelve made the cut, and those five went on to produce about $164,000 of revenue in their first 30 days, on €53,112.46 (about $57,000) of spend.
The ad by ad picture
We do not have a per ad breakdown for this account in the way we do for Real Mad Honey and DOT Trading. What the client's dashboard shows is a single grouping labelled "5 ads", the survivors of the original twelve, with €53,112.46 of combined spend and a 2.84 reported return sitting against that group. We are showing the screenshot exactly as captured rather than splitting it into rows we cannot verify individually.
What Meta did with the budget
As with the other two accounts, the client ran the media buying, and Meta's delivery system decided which of the twelve ads kept getting spend. Seven were switched off, which we read as the account and Meta together concluding those seven were not worth continued budget. The remaining five kept earning spend, and the €53,112.46 shown above is what accumulated behind that group over the period covered by the screenshot. We were not involved in the decision to switch any ad off; that call sits with the client and their own read of Meta's reporting.
What to take from this if you are buying creative
The plain reading of this account is that most of the value came from less than half of what was filmed, and that the filming itself took an hour. If you are weighing whether a short shoot can still produce a workable batch of street interview ads, this is the account to look at: a small production window, most of the output discarded, and the surviving handful carrying real revenue in the first 30 days. We are not saying five of twelve is a typical ratio to expect, only that it is what happened here, recorded in the client's own account and shown above rather than described from memory.
This is one of three published accounts. See the Real Mad Honey account and the DOT Trading account. All three are produced the same way: a single filming day turned into a batch of street interview ads, handed to the client to run through their own account.
/ Questions
Pulse of Potential, questions
- How many ads did Stradvert film for Pulse of Potential?
- Twelve, in one hour of filming in Manchester. Seven were switched off. Five survived and carried the account's spend for this creative batch.
- What did the five surviving Pulse of Potential ads spend and return?
- €53,112.46 of spend at a 2.84 reported return, producing about $164,000 of revenue in the first 30 days. The spend figure is in euros, and the revenue figure is reported in dollars, matching how each was recorded in the source account.
- Why did seven of the twelve Pulse of Potential ads get switched off?
- We do not have a documented reason on record for each individual ad, only the outcome: five kept running and seven did not. That is consistent with how this format is bought, a batch of variants from one shoot rather than a single certain winner.
- Who gave permission to publish the Pulse of Potential figures?
- Maria, on behalf of Pulse of Potential, gave permission for this account's Meta Ads Manager figures and screenshot to be published on this page.
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